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The Distribution Brand Dilemma: Worth the Risk to Brand Equity or Necessary to Stay Relevant?

I often see farmers reminiscing on social media about Funk’s G, even though it hasn’t

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The Field of Dreams and Gro Alliance

The movie site from the Field of Dreams is only 45 miles from our Cuba

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The Reason Sustainability Can’t Be DOGE’d

The average farmer fed 26 people in 1960. That number is now 155. In fact,

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MAHA: Threat or Opportunity for Seed Companies?

The Make America Healthy Again (MAHA) initiative is making waves up and down the entire

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Latest Posts

Breeder Direct Welcomes Matt Culler as Product Development Lead

Breeder Direct proudly announces the addition of Matt Culler as Product Development Lead. With a proven track

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Austin Anderson Joins Gro Alliance as Warehouse, Distribution, and Site Labor Lead in Cuba City

Gro Alliance announces the hiring of Austin Anderson to the new position of warehouse, distribution,

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Gro Alliance Hires Nick Hovey as its Field Production Lead

De Witt, IA. – Gro Alliance announces the hiring of Nick Hovey as its new

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Gro Alliance’s Cuba City, WI Location Goes Solar

Gro Alliance announces that it has commenced installation of a nearly $1 million solar panel

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BioLumic Launches World’s First Commercial Light-Activated Seed Traits

First trait activation system installed at Gro Alliance’s seed production HQ BioLumic, the world’s only

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Gro Alliance Strikes Asset Deal with Beck’s Superior Hybrids

Beck’s and Gro Alliance have reached an agreement under which Beck’s acquires Gro Alliance’s corn

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Gro Alliance Opens Vegetable Seed Improvement Center in Davis, CA

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Seed-X and Gro Alliance Collaborate to Revolutionize Vegetable Seed Sorting in Salinas, California:  This Paves the Way for Enhanced Seed Germination and Purity

Salinas, CA (January 10, 2024) – Seed-X and Gro Alliance are excited to announce their

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Breeder Direct Acquires Full Breeding Access to FBN’s Germplasm Pool

CUBA CITY, Wis. – Breeder Direct has acquired full breeding access to FBN’s pool of

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Breeder Direct Launches the Contend And Command Series of Corn Germplasm

CUBA CITY, Wis. – Breeder Direct was launched in 2020 to provide unique germplasm options

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Gro Alliance Becomes the First US Seed Corn and Soybean Seed Producer Working Toward Third-Party Validation of its Sustainability Practices

CUBA CITY, Wis. – Gro Alliance announces that it has enrolled in Leading Harvest as

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BioLumic and Gro Alliance Collaborate to Scale Up UV Light Technology for Corn and Soybeans

On June 6, BioLumic and Gro Alliance announced a partnership to deploy and scale up

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Breeder Direct Hires Loren Jesch as Business Development Lead

Cuba City, WI. – Breeder Direct announces the hiring of Loren Jesch as its Business

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Breeder Direct Announces the Addition of non-GMO Soybeans

CUBA CITY, Wis. – Breeder Direct was launched in 2020 to provide additional choice for

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IPSA Announces Gro Alliance as its New Strategic Partner for its Field Trial Program

Fayetteville, Ark. (September 30, 2022)– IPSA is proud to announce it has selected Gro Alliance

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ASTA Elects 2022-23 Officer Team During Inaugural Leadership Summit

Indianapolis, Ind.—June 29, 2022—The American Seed Trade Association (ASTA) elected its 2022-23 officer team during

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Gro Alliance Promotes Jarrod Cowan to Nursery Services Site Lead; Jim McCormick to Retire in December 2021

Gro Alliance announces it has promoted Jarrod Cowan to nursery services site lead for its

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ZeaKal Announces Partnership with Gro Alliance

ZeaKal today announced steps to create a ‘NewType’ of agriculture based on higher value and supply chain

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Breeder Direct Announces it’s First Class of Hybrids

Breeder Direct was launched in 2020 to provide seed companies with corn hybrids that demonstrate

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